RStiles Designs logo

M2 Group

BRAND IDENTITY | WEBSITE

M2 Group is a full-service engineering firm specializing in civil engineering, land surveying, and construction services. Working closely with AE Marketing’s Andrea Eberle, we set out on an M2 Group branding and website redesign that modernized their visual identity while maintaining the credibility and trust they’ve built over the years.

OBJECTIVE

M2 Group’s objective was to establish a unified brand and digital presence that would communicate professionalism, trust, and growth. The leadership team needed a modern logo, a brand style guide for consistency, and a website that clearly reflected their mission. Our role was to design and deliver these assets while ensuring the site was functional, scalable, and easy for their team to manage. The aim was to provide a lasting foundation that reinforces M2 Group’s credibility in a competitive market and supports their continued expansion.

APPROACH

To achieve this, we began with in-depth conversations to understand M2 Group’s vision and audience. From those insights, we designed a clean, versatile logo supported by a structured style guide covering colors, typography, and applications. On the website side, we developed a custom WordPress build using Bricks Builder, creating flexible layouts for services, markets, projects, and team members. Dynamic filtering, SEO optimization, and responsive design were incorporated to ensure ease of use and long-term scalability. The result is a streamlined brand identity and website that work hand in hand to represent M2 Group with clarity and professionalism.

BRAND IDENTITY

The new logo and style guide embody M2 Group’s confidence and clarity. With a sharp wordmark, balanced color palette, and modern typography, the identity system provides a versatile toolkit that translates seamlessly from digital channels to print collateral.

M2 Group Logo
M2 Group brand style guide cover with logo and Empowering Excellence tagline.
M2 Group brand style guide table of contents page.
M2 Group brand style guide introduction page with mission statement.
M2 Group brand style guide logo section divider page.
M2 Group logo overview page describing design elements and color palette.
M2 Group full-color logo usage guidelines with reversed versions.
M2 Group one-color logo usage examples in gray and white.
M2 Group logo clear space and minimum size requirements.
M2 Group alternative logo usage with tagline lockup Empowering Excellence.
M2 Group logo usage do’s showing correct applications.
M2 Group logo usage don’ts with incorrect logo applications.
M2 Group brand style guide colors section divider page.
M2 Group brand colors page with official color palette swatches.
M2 Group brand style guide typography section divider page.
M2 Group typography guidelines page with brand fonts and usage rules.
M2 Group brand style guide back cover with logo.

WEBSITE DESIGN

The redesigned website emphasizes professionalism, clarity, and ease of navigation. Built on WordPress with Bricks Builder, it includes custom layouts for services, markets, team bios, and featured projects, all tied to a dynamic filtering system. The result is a site that is visually polished, easy to update, and built with scalability in mind.

M2 Group branding and website redesign mockups on laptop, tablet, and mobile devices.

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