BRAND IDENTITY | WEBSITE
The Missouri Partnership is the state’s business recruitment organization and a key economic development marketing partner for Missouri communities.
The Missouri Partnership engaged the company I was with at the time, Elasticity, to create a new brand, logo and website. Of the many logo options that were presented to the client, my logo was chosen. I also played a big role in designing the website.
After holding in-depth interviews with key stakeholders to determine what main ideas and relationships needed to be present in the rebrand, we took the historically rich and relevant brand’s cumbersome logo and created a modern look and feel that exudes the excitement and forward-thinking of the Missouri Partnership team. The logomark now conveys a sense of innovation and stability, as well as the vibrancy and diversity of the state.